“Richard James presents a really compelling message – Measure everything! I’ve never had a clue on how to do that, and he’s really helped me move toward that direction. I can tell you a lot of assumptions that I had in the past were not correct, and some of the stuff that is working is actually working even better than I thought it was. So we’re going to focus on those successes and build from there. I would say Rich is incredible. Learning from him, it’s like drinking from a fire hydrant. All these ideas, they’re fantastic. Sometimes there are so many; it’s hard to absorb all at once. I guess that’s good, I’ll be hanging around Richard James and his team for a long time.”